Go from naturally curly to naturally straightSmooth Infusion Naturally Straight Styling Crème, progressively straightens curls with every use. 94% say it helps eliminate curl immediately.
Daily straightening is often the norm when you have textured or curly hair, but prefer sleek hair styles.
The newest member of the smooth infusion family is bound to become a favourite hair styling product because it makes hair straighter with each use – naturally.
Smooth infusion naturally straight is a lightweight crème that progressively loosens curls, waves & coils, further straightening hair with each use to maintain long-lasting, smooth & frizz-free hair styles.
HOW IT WORKS
Plant derived fibers lock onto the hair and hold it straight.
Botanical ingredients create a humidity barrier that fights frizz.
With every use, the hair gets straighter, and frizz stays away.
DID YOU KNOW
Frizzy hair is the number 3 UK hair care concern, affecting 3 in 10 women.
Straight hair is the most popular hair style worn by women, with 49% of women wearing their hair straight, even though only 37% of women have straight hair.
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