What makes Aveda colour different?

What makes Aveda colour different?

1. Aveda’s full spectrum colour is up to 96% naturally derived – using plant power instead of petrochemicals

2. Aveda’s colour is essentially damage free, made with certified organic conditioning oils – sunflower, castor, jojoba, coconut and babassu oils – instead of petrochemicals

3. Cruelty free – tested on people

4. Free from artificial scents

5. Cartons are made from 100% recycled fiber, including 77% post-consumer recycled materials.

6. 2.8 ounce caps are made from 100% recycled material.

7. Formulated without nitro dyes, parabens, and animal-derived ingredients.

8. Non-drying with gentle, sustainable water as our solvent instead of alcohol.

9. We have infinite shade possibilities including the brightest fashion shades and pastels.