1. Aveda’s full spectrum colour is up to 96% naturally derived – using plant power instead of petrochemicals
2. Aveda’s colour is essentially damage free, made with certified organic conditioning oils – sunflower, castor, jojoba, coconut and babassu oils – instead of petrochemicals
3. Cruelty free – tested on people
4. Free from artificial scents
5. Cartons are made from 100% recycled fiber, including 77% post-consumer recycled materials.
6. 2.8 ounce caps are made from 100% recycled material.
7. Formulated without nitro dyes, parabens, and animal-derived ingredients.
8. Non-drying with gentle, sustainable water as our solvent instead of alcohol.
9. We have infinite shade possibilities including the brightest fashion shades and pastels.